Work with us

Trade Sales & Events Specialist

Company: Alternate Beverages Limited (Bu Hong Beer)
Location: London-based, with UK travel.

About Us:
Alternate Beverages Limited (Bu Hong) is a startup dedicated to bringing something unique to the market with Bu Hong, a specialty beer originally crafted to appeal to the East Asian market. With its low alcohol content (1.2% ABV), vegan ingredients, wheat- and gluten-free recipe, and 27 calories per can, Bu Hong provides an inclusive option for those with alcohol sensitivities, such as Asian Flush Syndrome, and other intolerances. While rooted in its Asian origins, Bu Hong is broadening its appeal to mainstream audiences who are seeking an enjoyable, easy-to-drink beer that suits their lifestyle. We are expanding from direct-to-consumer sales into the trade space, with a focus on popular, influencer-friendly Asian restaurants and bars.

The Perfect Role:
As the Trade Sales & Events Specialist, you’ll drive sales, cultivate trade relationships, ensure compliance, and lead Bu Hong’s brand presence at key industry events. You’ll take an entrepreneurial approach, working independently to strategize and execute sales plans that expand our distribution. This is an exciting opportunity to join a startup at the ground level, shaping the future of Bu Hong alongside its founders.

Key Responsibilities:

• Sales Strategy & Expansion: Develop and execute sales strategies to secure new accounts and expand distribution, particularly among Asian and influencer-friendly establishments.
• Relationship Building: Establish and maintain strong relationships with decision-makers in the target market, including restaurants, bars, wholesalers, and influencers.
• Regulatory Compliance: Ensure full compliance with alcohol wholesaling regulations, including licensing, registration, and adherence to all legal and safety requirements.
• Event Planning, Attendance & Execution: Plan, coordinate, and attend events and brand activations, representing Bu Hong at major industry gatherings to boost brand awareness and engagement.
• Warehouse & Logistics Coordination: Collaborate with our warehouse partners to ensure accurate, timely order fulfillment for trade customers.
• Performance Tracking & Market Insight: Track sales, evaluate event success, and analyze market trends to inform strategic decisions.

Experience:

• Proven experience in trade sales, events, and compliance within the alcoholic beverage industry or a similar field.
• A solid network in the restaurant and bar sector, especially in London.
• Strong relationship-building skills with a customer-focused approach.
• Excellent organizational abilities, especially for event planning and logistics.
• A clean driving license and access to your own vehicle.

Why Join Us?

• Be a foundational team member in a growing company with an innovative product.
• Flexible work arrangements with remote opportunities.
• Help shape Bu Hong’s presence in the trade market and drive brand success alongside our founders.
• Generous profit-sharing scheme.

How to Apply:
If you’re excited about the beverage industry and have the experience and entrepreneurial drive we’re looking for, we’d love to hear from you. Please send your resume and a brief cover letter outlining your relevant experience to dontfearbeer@buhongbeer.com.

At Bu Hong, we’re always on the lookout for talented, driven individuals who share our passion for innovation in the beverage industry. Connect with us at dontfearbeer@buhongbeer.com and let us know how you could be part of Bu Hong's journey.