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What's in Bu Hong

Crafted for those who crave a light and satisfying taste, Bu Hong is a premium low-alcohol beer with crisp, clean flavours. Containing authentic ingredients including malted barley, malted rye, and hops, Bu Hong delivers a refreshing experience with a delicate finish hinting at pineapple and green tea.

Bu Hong isn't just a delicious low-alcohol beer; it's crafted with a purpose. We've meticulously chosen ingredients to complement the light, refreshing taste and cater to those who experience Asian Flush Syndrome (AFS).

Understanding Asian Flush Syndrome (AFS)

AFS is a reaction caused by the accumulation of acetaldehyde, a byproduct of alcohol metabolism. This occurs due to an aldehyde dehydrogenase 2 (ALDH2) deficiency.

The key to managing AFS symptoms is moderation, reducing the amount of acetaldehyde in your system. Bu Hong's low alcohol content (1.2% ABV) can significantly help you achieve that, compared to regular beers and other high-alcoholic drinks.

Remember to listen to your body.
Be kind to yourself.
Make smart decisions.

Functional Ingredients

L-Theanine - A Natural Nootropic:
This amino acid found naturally in green tea is a unique nootropic, meaning it can enhance cognitive function without drowsiness. Studies suggest L-theanine increases alpha waves in the brain, linked to creativity, and promotes relaxation and focus by increasing GABA (gamma-aminobutyric acid), an inhibitory neurotransmitter. L-theanine may also indirectly increase GABA activity by inhibiting glutamate, an excitatory neurotransmitter. These calming effects could lead to less alcohol consumption, potentially reducing AFS symptoms.

Bromelain:
An enzyme complex found in pineapples, particularly the stem and core, with anti-inflammatory and digestive properties. Studies suggest it can help reduce swelling and inflammation. Bromelain's properties might theoretically reduce the inflammatory response caused by acetaldehyde buildup, potentially lessening flushing and other AFS symptoms.

L-Cysteine:
This semi-essential amino acid, found naturally in protein-rich foods, plays a crucial role in protein synthesis and glutathione production. Glutathione is a powerful antioxidant that helps the body detoxify harmful substances, including acetaldehyde. L-cysteine may help boost glutathione production, potentially reducing acetaldehyde buildup and alleviating AFS symptoms. Some studies also suggest it might directly contribute to acetaldehyde breakdown.

Vitamin C:
This water-soluble vitamin with various functions, including immune system support and collagen production, is also an antioxidant. Vitamin C's antioxidant properties might help neutralise free radicals produced by acetaldehyde, potentially reducing its damaging effects and alleviating symptoms. Some studies suggest it might also enhance acetaldehyde breakdown.

Vitamin B Complex:
A group of eight B vitamins with various functions, including energy metabolism, cell function, and nervous system function. Some B vitamins, particularly B1 (thiamine) and B3 (niacin), are involved in energy metabolism, which also plays a part in alcohol breakdown. Adequate B vitamin levels may contribute to a more efficient overall metabolic process, potentially influencing acetaldehyde breakdown. The role of B vitamins in AFS is not fully understood, but they might play a role in alcohol metabolism.

Quercetin:
A flavonoid antioxidant found in many fruits and vegetables, with anti-inflammatory and antioxidant properties. Quercetin's anti-inflammatory properties could reduce the inflammatory response caused by acetaldehyde buildup during alcohol consumption, potentially lessening flushing and other symptoms.

 

Our aim is to produce a fantastic-tasting beer that everyone can enjoy, without the "Fear of Beer."

Give Bu Hong a try and see if it works for you.
Remember, responsible drinking and reducing your exposure to triggers is essential for managing AFS.